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Why do we collect this type of information?

Our purpose is to enable designers and innovators to make the world a better place, through strengthening design practice and collaboration.

As well as giving individuals and teams insights into their style, we want to share valuable insights about design styles apart from different industries, backgrounds and countries. For example, "What is the design and innovation style for the engineering sector?" or "How do different age groups and generations differ in work style?"

The information you provide is an essential part of understanding design and designers.

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